As the web becomes more social, new trends come with it. Recently both Google and Fashism.com embarked on their newest social trend, regarding shopping and Fashion.
Google recently launched "Boutiques.com" Celebreties, designers, bloggers, and other can have their own virtual "boutique" where they can show off their fashion choices to the world. The site hopes and encourages users to find someone whose fashion sense fits you. They help facilitate this process through what experts call, "visual search technology". The site has been praised for its specific automatic personalization criteria that fits your style.
Contender Fashism.com is similar contender that just received a second wind(a.k.a. Investor Ashton Kutcher). The site basically allows anyone to upload an image of an outfit, and ask for responses from others in the form Like/Dislike options. The site brings about 1 million views per month, probably due to the fact that viewers are not required to have a login.
Is it fair to call these two sites competitors? Boutiques vs Fashism, Google vs. Ashton, who wins?
Since Boutiques just came out, it's hard to say, but the level of personalization and offered by them beats what Fashism has to offer.
Just wanted to comment on your post. The meeting of Web 2.0 and Fashion is something I haven't thought or heard much about, however considering the somewhat recent prevalence of such sites, particularly online sample sale sites (like Ruelala, etc.), it seems like the participatory culture nurtured here, is just as significant as the one on FB. Nice.
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